Skin In The Game Paradox⁴

Wherein :

1. Valo, an imprint of Roces, "secretly" marketed skinned skates as blader-owned

2. ThemSkates, formerly Valo and now really a blader-owned company, markets unskinned skates

3. Buying a skate is then mistaken for buying a stake

4. One downloads and produces "DIY" marketing materials using the official Valo vector logo artwork


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