The Industry Is Worth One Scarface Mansion, Probably

DISCLAIMER: The below is a reality-driven work of fiction


How much would it cost to buy aggressive inline skating?

Yes, all of it. Every single active company and brand.

Let's look at Rollerblade's estimated 2008 operating revenue: $20M US. 2008 was a rocky year in finance and a long time ago, but aggressive rollerblading has gone downhill in participation terms since then, so this seems like a fair starting point.

Extrapolate from this that aggressive sales represent no more than 15% of total income, but probably closer to 8% or $1.6M. Rollerblade have the best recognition and ...

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Rollerblading Generations

There's an outsized mention of "generations" in rollerblading lately; particularly on the Fungus Knifing Talkshow, but none have thus far attempted to loosely or discretely define said generations. Based on my limited knowledge, gut instinct, and personal biases, I'll give delineation a try so that we can 1)anecdotally bucket-label eachother and 2)make fewer unwarranted experiential assumptions of our near-peers' assumptions.

GENERATION O - THE LAND BEFORE TIME : 198X+

Generation 0

Rollerblade... the ride continues

Arrived with the first wave of Rollerblade® product and took more cues from rollerskating than skateboarding or BMX. These guys (and a shockingly high percentage ...

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72mm Showdown: Bake vs. Big vs. Level III

DISCLAIMER: I am not affiliated with Bake, Ground Control or Kizer. No products, bribes, or threats were delivered.
lightning

1988 Rollerblade Lightning (with 72mm wheel frame), Kizer Level 3, Ground Control Big, Bake (mk3)

BACKGROUND

72mm is a great wheel size for more speed and maneuverability than a conventional aggressive setup, with a reasonably short wheelbase that allows for grinding and retains vertical stability. I've been riding Bake frames on my primary setup since their Kickstarter project concluded unsuccessfully and they became available. Like many early nineties aggressive inliners, 4x 72mm felt familiar from the hockey and rec setups of ...

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Trollditch Resurrection


https://vimeo.com/114466603

"The only thing that can kill me is death itself" -Tupac Shakur
FILMED ON LOCATION IN DENTON, TX.

PROMOTIONAL CONSIDERATION: CAPTAIN JOHN B. DENTON,
D O
W N

, THE HOME DEPOT, HARBOR FREIGHT TOOLS

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Fruitlooting

Steps To $uccess In A F(l)ailing Niche Market

1. Focus Your Approach

Employ one foolproof marketing strategy per cycle (9-12 months):
-New Color
-Lightweight
-Suspension
-Hip/Notable Team Member Addition(s)
-Improved Technical Gimmickry Makebelieve Detail
-To Skin or Not To Skin?
-Revolutionary Material
-New Logo
-"Skater Owned"
-Magical Fit
-New Color (no: ANOTHER new color)

 

2. Upsell

Seba
Considerably fewer customers? No problem! Supplement emaciate revenue by fattening margins. Price implies quality and sells enthusiasts seeking an edge. Understand that nearly all remaining participants can now be considered enthusiasts.

adapt

 

3. Capture Repute Worship

f33t.jpg

As a category shrinks to ...

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Rollerblading Podcast Roundup

There are now a lot of active/relatively active rollerblading podcasts.

Blader Geeks

https://soundcloud.com/bladergeeks/

Blade Or Die

http://www.stitcher.com/podcast/the-rock-town-podcast

How To Be Unpopular

http://www.mushroomblading.com/podcasts.php

Master Debladers

https://soundcloud.com/dustin-jamieson/

The Dirty Show

https://kevin-dowling.squarespace.com/blog/

Something Something Rollerblading

https://somethingsomethingrollerblading.wordpress.com/tag/podcast/

Fruit Boot Losers

https://soundcloud.com/beshures/

Organic Blade Skate

http://www.organicbladeskate.com/blog/

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Unshakeable Rollerblader Instincts

 Slide on surfaces using rollerblades

Videotape that rollerblading

Photograph that rollerblading

Edit rollerblading video and photography

Showcase rollerblading videos and photos to other rollerbladers

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Outdoor Skating - Frank Simcoe (1980)

Frank Simcoe - Outdoor Skating

Frank Simcoe - Inspiration

Frank Simcoe - Ride

Frank Simcoe - Banister

Frank was onto something...

 

Dustjn, author of the Master Debladers Podcast (no relation) points out that Senate appropriated imagery from this set for their ad in the third issue of Daily Bread:

 

Senate Ad - Daily Bread Issue 3

 

Moreover:

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Passive Inline Trademark Registration

It would seem that many aggressive inline skating manufacturers do not concern themselves with maintaining trademark registration. Possibly because they face little or no competition?

Vibralux
Create Originals
While others, although popular in name across different industries, never seek registration to begin with:

Ground Control
Still others, dormant for years, appear to be waiting for the second coming:
Senate
It's not surprising that the more corporate players act in their best interests: Razors
Valo
Xsjado
Time to produce some Emagdnim gear...
Mindgame

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No Contest I, May 31, 2014

No Contest ditch_construction0 ditch_construction1 ditch_construction2 ditch_wallride

Overall - John Sullivan
Best Pantz - KPillz (shorts)
Worst Trick - Matt Rankin (wallride aoop fish)
Longest Drive - Rankin/Austin Goode
Best Flip - DJ Karp
Best Lines - H-Town
Sour Grapes - Hunter Grimm
Latest Arrival - Chris G.
Bladies - Mallory
Free Drinks - Everyone Else

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