Steps To $uccess In A F(l)ailing Niche Market
1. Focus Your Approach
Employ one foolproof marketing strategy per cycle (9-12 months):
-New Color
-Lightweight
-Suspension
-Hip/Notable Team Member Addition(s)
-Improved Technical Gimmickry Makebelieve Detail
-To Skin or Not To Skin?
-Revolutionary Material
-New Logo
-"Skater Owned"
-Magical Fit
-New Color (no: ANOTHER new color)
2. Upsell
Considerably fewer customers? No problem! Supplement emaciate revenue by fattening margins. Price implies quality and sells enthusiasts seeking an edge. Understand that nearly all remaining participants can now be considered enthusiasts.
3. Capture Repute Worship
As a category ...