Archives April 2015

DISCLAIMER: The below is a reality-driven work of fiction

How much would it cost to buy aggressive inline skating?

Yes, all of it. Every single active company and brand.

Let's look at Rollerblade's estimated 2008 operating revenue: $20M US. 2008 was a rocky year in finance and a long time ago, but aggressive rollerblading has gone downhill in participation terms since then, so this seems like a fair starting point.

Extrapolate from this that aggressive sales represent no more than 15% of total income, but probably closer to 8% or $1.6M. Rollerblade have the best recognition and ...


There's an outsized mention of "generations" in rollerblading lately; particularly on the Fungus Knifing Talkshow, but none have thus far attempted to loosely or discretely define said generations. Based on my limited knowledge, gut instinct, and personal biases, I'll give delineation a try so that we can 1)anecdotally bucket-label eachother and 2)make fewer unwarranted experiential assumptions of our near-peers' assumptions.


Generation 0

Rollerblade... the ride continues

Arrived with the first wave of Rollerblade® product and took more cues from rollerskating than skateboarding or BMX. These guys (and a shockingly high percentage of ...


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