Steps To $uccess In A F(l)ailing Niche Market

1. Focus Your Approach

Employ one foolproof marketing strategy per cycle (9-12 months):
-New Color
-Lightweight
-Suspension
-Hip/Notable Team Member Addition(s)
-Improved Technical Gimmickry Makebelieve Detail
-To Skin or Not To Skin?
-Revolutionary Material
-New Logo
-"Skater Owned"
-Magical Fit
-New Color (no: ANOTHER new color)

2. Upsell

Considerably fewer customers? No problem! Supplement emaciate revenue by fattening margins. Price implies quality and sells enthusiasts seeking an edge. Understand that nearly all remaining participants can now be considered enthusiasts.

3. Capture Repute Worship

As a category ...

There are now a lot of active/relatively active rollerblading podcasts.

Blader Geeks

https://soundcloud.com/bladergeeks/

Blade Or Die

http://www.stitcher.com/podcast/the-rock-town-podcast

How To Be Unpopular

http://www.mushroomblading.com/podcasts.php

Master Debladers

https://soundcloud.com/dustin-jamieson/

The Dirty Show

https://kevin-dowling.squarespace.com/blog/

Something Something Rollerblading

https://somethingsomethingrollerblading.wordpress.com/tag/podcast/

Fruit Boot Losers

https://soundcloud.com/beshures/

Organic Blade Skate

http://www.organicbladeskate.com/blog/

 Slide on surfaces using rollerblades

Videotape that rollerblading

Photograph that rollerblading

Edit rollerblading video and photography

Showcase rollerblading videos and photos to other rollerbladers

Frank was onto something...

Dustjn, author of the Master Debladers Podcast (no relation) points out that Senate appropriated imagery from this set for their ad in the third issue of Daily Bread:

Moreover:

It would seem that many aggressive inline skating manufacturers do not concern themselves with maintaining trademark registration. Possibly because they face little or no competition?



While others, although popular in name across different industries, never seek registration to begin with:


Still others, dormant for years, appear to be waiting for the second coming:

It's not surprising that the more corporate players act in their best interests:


Time to produce some Emagdnim gear...